Market Research / Assessments..

Case Studies

Market Research
Assessments / Evaluations

We conducted desk-based in-depth multi-country scoping studies and sectoral assessments for financial and non-financial organizations informing their strategic direction

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Meraki Africa further conducted an analysis of findings that generated both descriptive and statistical results on among others, the targeting and relevance of the project, the effectiveness of the project, the efficiency and value of the project, intended and unintended impact of the project to beneficiaries, and opportunities for future related projects.

Background

Market research provides detailed insights into the market trends including product performance, consumers’ pain points & preferences and competition. Institutions that leverage on market research have a deeper understanding of the internal and external influences of their operations making sense of the outcome.

Through research therefore, institutions obtain insights and develop reliable solutions that inform their strategic decision making. Meraki Africa has conducted desk-based in-depth multi-country scoping studies and sectoral assessments for financial and non-financial organizations informing their strategic direction. Meraki Africa, through desk reviews collects, organizes and synthesizes data to create an understanding of the problem, identify priorities and trends and identify gaps and recommendations for further action.

Meraki Africa successfully planned and executed a mixed-method evaluation research for a microfinance project in the DRC. The evaluation data collection methodology involved participatory appraisal sessions, focus group discussions, key informant interviews and observations. The selection of clients for the evaluation followed a purposeful random sampling methodology to ensure adequate representation of women, who were the key focus of the intervention.

  • Policy Guideline
  • Africa Development Bank (ADB) and Kingdom of Lesotho Government
  • 2018-2019

Offering Sustainable Solutions that Positively Impact Livelihoods..



We provide advisory services to institutions working in the financial sector for and with the mass client segment.